PAUL NICKERSON
Freelancer working on UX, Product Management & demand generation for eCommerce, large enterprise & public sector
Generating scalable value across digital and technology.
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Create, migrate, or optimise your digital platform.
I can help your organisation create and optimise ecommerce websites, customer portals, intranets, or migrate and integrate platforms and technology. Across insight, UX design, and agile delivery, I can lead a project to improve digital value using various off-the-shelf or bespoke platforms.
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Plan and execute digital marketing strategies.
I can help you plan and deliver high-quality and measurable digital marketing activities. Whether working with third-party agencies, internal resources, or my freelancer network, PPC, SEO, shopping campaigns, affiliate marketing, and social media marketing.
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Uncover new insights from your data and customer analytics. I can help you harness the power of your data and leverage its opportunities to create value. Whether working with internal resources or third parties, I specialiSe in delivering data strategies for benchmarking and reporting that support investment and decision-making.
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Audit and optimise your brand.
Whether collaborating with your agency or in-house team, I can provide data-led insights to inform your branding decisions and design supporting collateral that aligns with your overall company or organisational mission.
Over 20 years delivering digital growth.
I’m passionate about delivery.
For over 20 years I’ve focussed on digital growth in a variety of industries. I’ve notched up a good record of success delivering technology projects in complex and challenging environments. I also have a secondary skillset in digital marketing and have helped create value in a variety of channels. I’m happiest doing transformation work, but equally motivated by taking digital to the next level in embracing AI and Automation. Please contact me if you have a project you need my help with.
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PAST CLIENTS
I’ve worked with clients directly and via agencies.
RETAIL IS
DETAIL
Whats actually happing on your website?
“Intelligent, committed and passionate about his work and creative at overcoming challenges.”
— Luke Lang, Co-Founder Crowd Cube
“Paul supported the UX work-stream for our white-label
portal with energy and precision.”
— Azar DuBois, BarcX Services (Barclaycard)
“Used Paul on a partner opportunity. He successfully managed the Product and Marketing work and we developed a sound proposition. He's extremely agile in his thinking and has a depth and breadth of knowledge.”
— Esther Dyer , Technical Change, Project & Programme Delivery Specialist - RBS Markets & International Banking
“Paul lead our brand update and then a 6 month CRO investment, great to work with, part of the team.”
— Florence Weeks , CMO Together Travel (Formerly Natural Retreats)
“A creative techy - bonus! .”
— Polly Sowden, Creative Director & Partner, Sowden & Sowden
“The quality of Paul’s work was impressive and he was good at bringing other staff members along the journey with him. He was a real pleasure to work with and I would highly recommend him.”
— Andy Press , CEO, b-things
“Paul lead our re-platforming and helped us significantly grow and scale our eCommerce business and was a great pleasure to work with”
— John Hinchcliffe, Managing Director, Snainton Golf
